Why Elite Sports Clubs Partner With Luxury Hotels?

This weeks hospitality news announced that the Emirates Palace, situated in the heart of Dhabi, become the official luxury hotel sponsor of Manchester City Football club. So when it comes down to elite sports clubs partnering with luxury hotels, what do they look out for?  

The Emirates Palace has hosted Manchester City Football Club on a number of occasions during the clubs warm weather training visits to Dubai. Michael Koth, General Manager & Area Vice President Operations Middle East, Emirates Palace, Abu Dhabi said:

“The partnership with Manchester City reinforces Emirates Palace’s position as the ultimate destination for sports, leisure and recreational facilities in the capital of the United Arab Emirates. With our FIFA-approved football pitch and other award-winning facilities.”

Granted that not every hotel is fortunate enough to have governing body approved football pitch on site, but your luxury hotel can have the same award winning facilities as the Emirates Palace, Dubai! 

Messerschmitt Systems have been a world leader in guest room management for over 30 years, and play a crucial part in the hotels ability to re energise these elite sports stars after a day of high intensity training.  Gary Yeames-Smith CEO of Yeames Hospitality said: 

"The ability of Messerschmitt systems allows us as an official partner to design an unchallenged and bespoke Guest Journey. By Creating sustainable and eco friendly solutions such guest room climate functions and PMS do not disturb features, guests are left satisfied and re energised."